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Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f5f0f6d492bc56da9f803e7/1623353448538-TFN3GSRPPIHGH92E2HTY/TR+logo.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f5f0f6d492bc56da9f803e7/1604342174566-JQUMPYEQ7LRIZ8X9OZ28/Skoop_Final_Logo.png Work https://images.squarespace-cdn.com/content/v1/5f5f0f6d492bc56da9f803e7/1604342282074-KU8HPU8D6RRD4VTE68YU/lilas_logo.png Work https://images.squarespace-cdn.com/content/v1/5f5f0f6d492bc56da9f803e7/1608659458482-BO06G7DV08X7M1KJZEW4/MO-logoArtboard+1.png Work https://images.squarespace-cdn.com/content/v1/5f5f0f6d492bc56da9f803e7/1608659806712-UYNSGNFR6B51CCN1YM2F/Screen+Shot+2020-12-22+at+11.56.29+AM.png Work https://www.lindseymartin.co/work/ifundwomen monthly 0.5 2020-12-20 https://images.squarespace-cdn.com/content/v1/5f5f0f6d492bc56da9f803e7/1607633622698-PUXNCDR1EFB15FG01XHG/IFW_1%2Bcopy.jpg Work - iFundWomen - What We Accomplished In 8 months we grew the iFundWomen following by 80% and increased engagement by an additional 2% overall Created content that resulted in exponential growth in shares and saves Implemented a content strategy that created a relatable and engaging Instagram page that ultimately drove more sign-ups on site https://www.lindseymartin.co/work/the-culinistas monthly 0.5 2020-12-20 https://images.squarespace-cdn.com/content/v1/5f5f0f6d492bc56da9f803e7/1607629823940-XTHJXTDCJ94AS8SUNLTH/culinistas_1.jpg Work - The Culinistas https://images.squarespace-cdn.com/content/v1/5f5f0f6d492bc56da9f803e7/1607632063963-IDM4OSRAYNNV2PLK7YOD/culinistas.jpg Work - The Culinistas - What We Accomplished In seven months, we grew the Culinistas Instagram following by 87% and increased engagement by an additional 1.5% Surpassed 10k followers and earned the swipe-up feature to send more customers to their website Our new content strategy created a more relatable and engaging page that drove more visitors on site. Their content passed 21% engagement on some posts Designed and executed an email newsletter automation sequence and weekly newsletter for their internal staff and subscriber list to educate prospective customers and drive more sales https://www.lindseymartin.co/work/releaf-club monthly 0.5 2020-12-06 https://images.squarespace-cdn.com/content/v1/5f5f0f6d492bc56da9f803e7/1607224819945-495QDWPPDD075BQKJ5VG/releaf-mockup-bloom1-01.jpg Work - Releaf Club - Releaf Club is a California based THC delivery service Releaf Club is a California-based THC delivery service that couldn’t relax until they had a breath-of-fresh-air brand identity. We helped them nail it. Releaf Club had a great idea but their brand identity wasn’t quite up to snuff. That’s where we came in. We helped them create a complete brand book—including a logo and font, color scheme, photo direction, copywriting, and website design—that communicated their company’s trustworthiness and high-quality product without seeming stuffy. Behold: a fresh, timeless look that helps them strut their stuff. To accomplish this, we conducted an in-depth survey to understand Releaf Club’s mission, target market, and goals for visual identity. From our findings, we created a modern and refined logo, and paired it with fonts that further establish the brand’s quality and dependability—in product as well as service. To appeal to a wide audience, we applied a neutral, calming color palette. We sourced an accomplished photographer to capture the spirit of the brand. releafclub.com https://images.squarespace-cdn.com/content/v1/5f5f0f6d492bc56da9f803e7/1604515071903-25R2GPLLT7XTKBW38SEZ/THC_CBD_man2-edit.jpg Work - Releaf Club - What We Accomplished Produced a refined logo, representing an elevated and trustworthy brand Created accompanying assets such as business cards, letterheads, postcards, and social media icons to provide consistent branding across all marketing materials Website design with application of the entire brand book, sourced imagery, and copywriting https://images.squarespace-cdn.com/content/v1/5f5f0f6d492bc56da9f803e7/1604948013768-EIP47S4ICMC4O32KM5Q5/releaf-thank-you-mockup-01.png Work - Releaf Club https://images.squarespace-cdn.com/content/v1/5f5f0f6d492bc56da9f803e7/1604948315765-SA67GERSNW42BH3I1GF3/releaf-logo-01.png Work - Releaf Club https://www.lindseymartin.co/work/kayla-itsines monthly 0.5 2020-12-22 https://images.squarespace-cdn.com/content/v1/5f5f0f6d492bc56da9f803e7/1604341516143-WEE3ZJZDJYO8YOIIYPPC/1_jvz1401uNmG3uHzwOGfqaw.jpg Work - Kayla Itsines - Kayla Itsines is a world famous fitness trainer and creator of the workout app, Sweat We grew fitness trainer Kayla Itsines’s niche online presence into an empire (Yes, we’re tooting our own horn). One of the most popular fitness trainers in the world, there’s no doubt Kayla Itsines is a phenom: We just made sure all the right people knew about her, her workout program geared toward women, and her uber-popular app, Sweat. Kayla and her team came to us for overall marketing growth and brand awareness across her website, email, social media, and paid advertising. They wanted to grow their following, boost sales and subscribers, and improve conversion rates. We got to work. With no existing marketing programs in place, we started from scratch, building a comprehensive framework as our jumping-off point. We added email captures and incentives, like a free 7-day workout guide. We ran paid ads on Facebook and Google, driving thousands of new leads and sales. We crafted an email strategy and weekly newsletter, managing automation and special offer content. As their internal team grew, we turned our focus to traffic drivers, like on-site conversion funnels and an engaging organic and paid social media presence. kaylaitsines.com https://images.squarespace-cdn.com/content/v1/5f5f0f6d492bc56da9f803e7/1607037596929-3T45OOSV3JI67DIN2GBB/Wallpaper+Download+Desktop+Mockup+Post.png Work - Kayla Itsines - What We Accomplished ● Re-designed the website & landing pages, increasing sales by 300% over three years ● Grew Kayla’s following to 3 million+ between Instagram, Facebook, and email subscribers ● Strategized, managed and executed multi-million dollar profitable campaigns on social media and SEM ● Performed on-site split testing to increase conversion rates ● Bundled products, ultimately increasing overall average order value by 80% ● Created an internal network of 100+ influencers to promote content, before Instagram advertising or paid influencer companies existed https://www.lindseymartin.co/work/hbfit monthly 0.5 2020-12-06 https://images.squarespace-cdn.com/content/v1/5f5f0f6d492bc56da9f803e7/1604270051158-FTYTLWGQEQMSZJIB7O3Z/image-asset.jpeg Work - HBFIT https://images.squarespace-cdn.com/content/v1/5f5f0f6d492bc56da9f803e7/1605223220604-F8190QVXBSMS64NFLJCR/HBFIT_mockup.png Work - HBFIT https://www.lindseymartin.co/work/hannahbronfman monthly 0.5 2020-12-23 https://images.squarespace-cdn.com/content/v1/5f5f0f6d492bc56da9f803e7/1605142043611-T9XOPYZ37CAR7VSYB08X/bloomweb_hannah1.png Work - Hannah Bronfman https://images.squarespace-cdn.com/content/v1/5f5f0f6d492bc56da9f803e7/1607631399696-B8JZ3OWQIKIICE7FH04J/HB_1.jpg Work - Hannah Bronfman https://www.lindseymartin.co/work/megan-roup monthly 0.5 2020-12-22 https://images.squarespace-cdn.com/content/v1/5f5f0f6d492bc56da9f803e7/1607225210796-XVQCAIPSMWX8OXW9FKVT/LOOK_5_7Y0A4189.jpg Work - Megan Roup - Megan Roup, fitness professional and creator of The Sculpt Society app Ahead of the launch of the Sculpt Society app, Megan Roup needed a partner to develop the overall marketing strategy. We outlined a plan for Instagram and email growth marketing, website development, visual and verbal branding, and product assortment development. We established a punch list of everything that needed to be accomplished by the app’s launch date. And then we got to work. In eight months, we built the marketing foundation for Megan’s super successful launch. thesculptsociety.com https://images.squarespace-cdn.com/content/v1/5f5f0f6d492bc56da9f803e7/1607222758639-EYX3K9ZJJRNXGU6Z52MA/Screen%2BShot%2B2020-12-05%2Bat%2B6.41.59%2BPM.jpg Work - Megan Roup - What We Accomplished Directed creative brand strategy for brand book with logo, fonts, color scheme, and photography direction Established the strategy and directed the design of a new website to reflect updated brand visuals Created copy for the Sculpt Society app and website to convey product offerings Creation of Sculpt Society vision for equipment including product selection and design Developed and launched an email marketing strategy that included a welcome series and newsletter, engaging a list of current fans and increasing conversion rates of new subscribers Full audit and strategy plan for Megan Roup and Sculpt Society Instagram pages Strategic direction for Sculpt Society app photoshoot https://images.squarespace-cdn.com/content/v1/5f5f0f6d492bc56da9f803e7/1607223056860-APV0ZWDE8SSD4EVWAR5Y/Screen%2BShot%2B2020-12-05%2Bat%2B6.48.34%2BPM.jpg Work - 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